To give you a chance to get to know all of the startups a bit better, we asked them some questions. Meet weAdventure !  

Starting at the base of every societal startup. What problem are you trying to solve?

When traveling it is hard to know where your money ends up, and although most people would like it to benefit the local communities around the world, most often it is the larger companies who succeed in advertising and selling their tourism attractions. A UN report shows that out of every 100 dollars, only 5 stays in the country providing the tourism. We at weAdventure were appalled at hearing this – it needs to change. weAdventure wants to reclaim the tourism industry and let local tourism providers reap the benefits of tourism in their countries.

How are you going to solve this? What is your idea?

With a mission to empower adventure activity providers and their communities, weAdventure is the go-to place for travelers and thrill seekers. weAdventure is an online marketplace for people to discover and book exciting local outdoor adventures around the world. We help passionate adventure guides and professional instructors advertise and sell their outdoor adventure activities on our marketplace, connecting travelers directly with locals.

With the weAdventure marketplace adventure providers can list their adventure, manage their own calendar and receive bookings online from travelers seeking authentic adventures. After the adventure, providers are able to receive reviews – building trust. The weAdventure platform frees up time for the adventure providers, by taking care of all administrative tasks that adventure providers struggle with in their day-to-day business. This enables the providers spend their valuable time on the things they love and do best – providing amazing adventures.

What impact do you hope to have?

Right now if local people in the tourism industry want to sell a hike, a surf lesson or a day trip, they struggle to build trust online and are unable to gain a good reputation – as well as having to compete with large multi-national tourism companies. We help them by making it easy to make an attractive profile on our marketplace, uploading high-quality videos and photos and adding all the required information. They can set their availability and receive bookings and manage payments online. We verify them to guarantee customer safety through our solid safety qualification process.

The global market for adventure tourism is over $263 billion worldwide (and has been growing 65% every year since 2009). Currently only 10 – 20% of adventure activities are bookable online – weAdventure hopes to close this gap and make adventures available to everyone as well as enabling local providers to reach their customers via the internet. By doing this, we hope to support and empower disadvantaged communities in developing countries.

weAdventure is part of the global movement in ethical and sustainable adventure tourism. Our society is becoming more environmentally conscious and we are searching for more authentic and local experiences that benefit local communities. With weAdventure, the money stays where it’s spent and the community benefits.

Focusing more on your team. Who are you? What is your background?

The weAdventure team consists of Ilana Wetzler, Jeremy Boom, Frida Levin, Alice Guo and Margie Boom.

Ilana, 28, is an adrenaline, outdoor, activity finder / tryer / experimenter and social innovator who works as a creative leadership training facilitator and executive coach. She was born in England and grew up in South Africa. Ilana has global experience in designing, organizing, and facilitating leadership and peace programmes for purpose-driven leaders, organisations and communities. Ilana works extensively in South Africa, Europe, China, India, the UK the US. You can find about more about her here (

Jeremy, 24, is a outdoor adventurer who spends his time finding passionate outdoor adventure providers, building the weAdventure team and studying other social entrepreneurs. He indentifies best as a world citizen, as he grew up around the world with his adventurous parents. Jeremy also works with other startups and small businesses to come up with their own unique identity; helping design logo’s, interactive web pages and much more, visit ( to find out more.

Alice Guo, 23, is a science undergraduate student studying in Vancouver, Canada. Alice has an amazing blog where she explores the complex concept of ethical travelling. She hopes to address a variety of different issues faced by communities around the globe, in hopes of highlighting the importance of being a mindful traveller. Check out her blog, Umbrella Hour here (, she would be thrilled to have you join in on this important conversation.

Frida, 23, is a final year law student who is passionate about human rights and peace building.

Margie, 21, a world traveling content creator, photographer, videographer and cheerleader.

Why did you became social entrepreneurs? Or really, why do you do what you do? 

We believe that everyone deserves to build up a meaningful life. We hope to be able to give people the tools to create a better life for themselves and their families. For us, running a business isn’t about making money, it’s about creating a positive change.

Now a few weeks after SoPact has finished. Why did you apply for SoPact? What have you learned so far that you want to share with other societal entrepreneurs?

Being around other passionate change-makers who share your views and ambitions is priceless. SoPact gave us support and confidence in our business.

If I as a reader want to engage or help you reach your goals of impact. How can I do so? Is there any way to help at this stage?

You can make a difference by being aware of where you spend your tourism dollars and how this impacts local communities. With weAdventure, we hope to address a variety of different issues faced by communities around the globe, in hopes of highlighting the importance of being a mindful traveller. If you or someone you know would benefit from having their adventure listed on weAdventure, please send an email to  – we would love to hear from you.

Photo by Amanda Westin.